The hottest print05 exhibition, where can your ent

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Print 05 Exhibition: can your enterprise survive until then

the printing market in the United States was very sluggish in 2001, and Rosen, the president of a consulting company with branches in New York and San Francisco, predicted that 2002 might be more challenging

ten years ago, Rosen identified seven driving forces to promote continuous progress in the field of commercial printing:

1 Actually underutilized production capacity

2. Deadly price competition

3. The tape peel strength testing machine with unknown sales volume is mainly used for the aggravation of plastic packaging composite film

4. Rapid technological change

5. Increasing capital demand

6. Increasing customer demand

7. If there is no satisfactory economic return, the owners are more and more reluctant to invest

rosen pointed out in his speech at the print 01 exhibition last fall that these factors still affect the entire industry. He believes that only companies that can obtain sufficient profits (profits before interest, taxes, depreciation and amortization, that is, EBITDA is higher than 12%) are likely to attend the print 05 exhibition

rosen predicted: "there will still be some companies that implement mergers in the national scope, but more enterprises will complete mergers in the regional market due to strategic reasons."

Rosen believes that there is no secret to the success of profitable printing enterprises: their production capacity is often higher than those struggling enterprises, and their business volume is larger. One of the main reasons is that they understand that the economics of printing industry is the economics of manufacturing industry. They always keep their enterprises busy and avoid letting a few months of sales problems ruin the sales performance of the whole year

he also believes that: "Successful printing enterprises often consider the company's success. The most frequently used laboratory test in this regard is the German standard din53436. The consumption and sales level are considered side by side. Unless there are special circumstances, they will not leave redundant people in the enterprise. They understand that there can be no volatile sales, because these businesses usually require high fixed costs, but this does not deny the diversity of businesses. Profitable companies will find ways Reduce the magnitude and frequency of monthly sales changes. "

learn lessons

according to Rosen, successful printers generally have the following experience:

· you are either busy or dead. People must wake up from those ancient dreams and don't fantasize about using favorable prices to make up for the small sales of plastic moldable into more complex shapes than steel assemblies

· the market determines the price. If an enterprise operates normally, it will have more opportunities to obtain business. If the enterprise cannot operate normally, it may need to make appropriate adjustments to itself. In any case, the market determines the price

· printing economics is the economics of manufacturing. You need: (a) enough business volume; (b) Efficient production; (c) Cost effective. This sounds very simple, but the actual market economy is ruthless

· in addition to equipment and technology, you should also have reasons for customers to do business with you. For example, you should be wise, make decisions quickly, give more feedback, and provide your competitors with complex or almost impossible products or services. Make customers have to believe that it is wise to choose you as a partner

· managing sales is the only biggest challenge. Implement detailed and clear plans for sales personnel, develop and manage major accounts, and regard these accounts as major company assets

· it is very important to become a major supplier. The interdependence between companies is objective. Only in this way can we form a profitable relationship and provide the best protection in the downturn

· size is not a problem. It provides the utilization intensity of factory facilities and is the central demand of yield. The bigger is not necessarily the better, but more business is better than less business

· the result of production does not come from the equipment. You must have the latest equipment, but this does not necessarily lead to success. Unless you have set corresponding goals and ensure that employees perform their duties at the corresponding level, your investment is likely to be wasted

· acquiring enterprises is more important than purchasing cheap equipment and paper or changing reporting and control. A successful acquisition means acquiring additional value by basically changing costs, increasing sales and improving performance

profitable printing enterprises should also understand that slight differences in productivity and total production will make great differences in profits. Managing the manufacturing industry requires adding new equipment, but printing enterprises can achieve this by keeping the equipment running continuously and effectively

rosen said, "printing enterprises that survive manage factories by setting goals and investigating their achievement. They set a production plan based on high productivity. They simplify and standardize the operation process (so that there is no need for special intervention in the normal operation period) To find the fastest production. They never compromise on ensuring transportation commitments or meeting quality standards. The most important point is that they always ensure that operators are serious and responsible for their work, and do not allow their own dullness to become the root of the problem. "

3. After the experimental torque loading is completed

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