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Improve business performance by optimizing product development

small and medium-sized enterprises increase profits and reduce costs through the use of advanced design and collaboration technologies

small and medium-sized enterprises face product development challenges through the use of advanced design and collaboration technologies


large and small product development companies face multiple challenges in each business area: product and product design are becoming more and more complex; Need more time and work to cooperate with design and manufacturing partners scattered around the country; The company's IT system is fragmented, which may isolate product development from procurement, finance and other departments; And it is increasingly necessary to include the regulations and safety requirements of multiple countries/regions in product design

today's small and medium-sized enterprises (or "SMBs") are facing many more challenges than before, mainly because the product design is more and more complex, and the requirements on time, cost, regulations and quality are more stringent

in addition, SMBs must now work more effectively with dispersed design and manufacturing partners, while also working within the constraints of a fragmented IT architecture. Despite these new challenges, SMB still has to solve many long-standing business questions: which markets are the most promising? Which products are most likely to be successful? What is the best way to prioritize business expenses

as a small and medium-sized enterprise, one of the biggest advantages is that it can be much smarter than large enterprises. They can respond to change by improving processes and technologies faster than large companies. In large companies, improving traditional manufacturing processes and technologies may cause astonishing damage; However, SMBs can implement changes more dramatically and quickly because smaller enterprises are usually willing to implement changes rather than reject them

however, although SMBs are more agile than large enterprises, they are usually more vulnerable to the consequences of "mistakes". In large enterprises, the consequences of the failure of a product line may be diluted by the success of other products; However, for SMB, the failure of a product may destroy the whole company

nowadays, in order to better compete in the market, more and more SMBs realize that changes implemented in the right way can enable enterprises to take advantage of new markets and business opportunities more quickly, which can have a significant positive impact on enterprises

many SMBs are now using technology to adapt to changing markets to give full play to their agility and flexibility, so that they can defeat large competitors and competitors of similar size but not strong enough

for many SMBs in manufacturing industry, the key to success lies in utilizing the ability of rapid change and improvement while minimizing the risk of following non optimal improvement paths. For successful enterprises, the important strategic driving value is the improved product development activities, that is, the activities that can create more profits every day. This article introduces how to make improvements in product development that will be directly related to the following most important enterprise goals: increasing profits and capturing greater market share

step 1: Associate Product Development with enterprise objectives

smb should first understand these points: how to complete the work at present; What steps and activities are performed by all parties related to products inside and outside the enterprise, and what are their roles; How these activities can be simplified to gain a competitive advantage. Every problem SMB faces presents opportunities for improvement. The road to excellence for the best performing companies begins with a true assessment of the current state of their businesses. All companies want to maximize revenue and reduce costs, but each company has different optimization methods

ptc has been dealing with SMB for more than 20 years. On this basis, it summarizes six specific aspects that can tap value for the company in product development:

value opportunities to promote growth

· increasing market share - the most common is that increasing market share comes from the following capabilities: first interpret customer requirements, Then embed these features into the product faster than competitors. The success of an SMB is to pay close attention to its competitors' customer forums and respond with product enhancements that attract new customers. By using the effectiveness of product development, SMB can design product enhancements that accurately interpret customer needs, and then quickly deliver these designs to manufacturing

· improve the ability to meet customer requirements - in today's business world, the only constant is change. Therefore, manufacturing SMBs must focus on being smart, fast and responsive. Being able to accurately meet customers' needs when they need them is critical to success. The product development process should be flexible enough to quickly modify the product to meet new needs and requirements

· develop new markets - the right product can launch a new market segment, which will bring rich returns to those companies that take the lead in responding by launching new products. Fast 1. The use range and flexible product development process of the thin film pendulum impact tester enable SMB to make rapid changes (such as modifying existing product designs and taking the lead in bringing them to the market) to grasp the newly discovered needs

value opportunities to reduce costs and improve revenue

there are several specific ways to reduce development costs and improve revenue:

· realize premium - you can obtain a premium by providing products that bring unique value to customers, regardless of whether the value is in function, design or product quality. Product development is a kind of core resource, in order to turn differentiation strategy into noticeable tangible assets

· reduce product cost - to reduce the cost of each product, product development must allow developers to study all alternatives from analyzing tolerance parameters to changing or reducing materials

· reduce life cycle costs - manufacturing companies can implement proven business plans to optimize important processes in order to save time and money in product development. For example, by reusing existing designs more effectively, labor costs can be significantly reduced

step 2: observe product development more carefully

challenges in SMB product development

today's small and medium-sized product development companies are facing many complex challenges, including:

new products are becoming more and more complex

in the design process of new products, each component used in the product model requires the design engineer to spend time thinking carefully. Today's products are challenging because they usually contain more components, have higher Ergonomic requirements, and are more variable in nature

distributed design environment

nowadays, design engineers may share data (from mathematical calculations and third-party test data to all data of 3D models themselves) with other members of decentralized design teams who work remotely and use different software architectures

unrelated software environments

some companies view product development as an independent process and therefore do not associate technology with their enterprise software infrastructure (such as ERP, SCM, or CRM systems). These "islands" of information make it difficult for design engineers to access company information, such as parts approved by the purchasing department

new regulations and safety requirements

as design teams and suppliers work all over the world, and sell products to customers scattered all over the world, except that the sponsor responds to the development needs of the industry and leads the aluminum industry to a higher field, the burden of meeting local regulations and safety requirements is increasing rapidly. Each country has its own regulatory requirements, so these requirements must be communicated to the design engineer

after identifying important value opportunities, SMB can evaluate which business plans will best support its corporate objectives. PTC has consulted with many SMB customers to identify four business plans of particular importance. These plans are important for increasing market share, developing new markets and reducing product costs

improve the reuse rate of design

the more information the product development system captures, the greater the opportunity to reuse all parts of the existing design as a platform for new products

by using the design scheme of an existing part or assembly as the starting point for designing a new part or assembly, it can not only save development time, but also reduce the risk of making basic design errors. However, too much time spent searching and scrutinizing design schemes will make it impossible for the company to achieve excellent product design. Searching for parts in your mind or by part number is a chance. Even if a recently produced part is found, it is not necessarily the best part to use. When creating a new part, the process starts with capturing important information and then archiving it in a form so that it can be quickly and easily searched in the future

to build better products more quickly, the key lies in: creating categories and indexes to establish a 3D product model library, and then implementing search tools to automatically retrieve information, so as to adopt the pre planned design to reuse the best solution strategy. The reuse of design can go even further by first capturing the design engineer's mathematical calculations, notes and other digital information describing the design background, and then adding any other details of this data, such as product related test results. In conclusion, this information can help the next designer of a new product to use the early design scheme in the best way. By creating templates of engineering best practices, even inexperienced engineers can start designing products smoothly with the knowledge captured by engineers with many years of experience

improve customer collaboration

customers have high expectations for manufacturing enterprises to deliver products with stable quality and pricing on time. To meet customer expectations, SMBs must focus on collaboration within the project team. Collaboration today goes well beyond email and WebEx sessions. Collaborative approaches can include virtual design sessions in which design engineers from multiple OEM suppliers connect to customer representatives via desktop PCs. Basic collaboration tools include traditional whiteboards and workflows, but this session also needs to use visualization software that allows the team to view the 3D model of the finished product, so that each supplier can see how the product is loaded into the customer's complete product assembly and where it is loaded

this session allows each team member to perform virtual browsing (researching products internally and externally), thus taking collaboration to a new level. By establishing a targeted corporate collaboration framework from the perspective of speed, accuracy and integrity, we can formulate a collaboration establishment strategy suitable for specific enterprise needs

increase the use of virtual prototypes

enterprises need to constantly test new ideas in order to meet increasingly demanding customer requirements. However, physical inspection may be costly and time-consuming. No matter what company they are, they all want to reduce the number of physical prototypes while maintaining product integrity

in order to remain competitive and reduce costs, manufacturing enterprises need to focus on increasing the number of virtual prototypes. Virtual prototypes become

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