Most popular to install creative engine for made i

2022-07-27
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Over the years, "made in China" has been equipped with a "creative engine"

the development of China's cultural creativity and design services and other related industries is in a state of two skins, and the integration progress is slow. The opinions on promoting the integration and development of cultural creativity and design services and related industries issued by the State Council recently will help promote the development of an innovative economy and accelerate the transformation from made in China to created in China. It took only a few years for Guangdong Weimei Ceramics Co., Ltd. to win this turnaround from an asset liability ratio of 200% to a ceramic enterprise with a net asset of nearly 1billion yuan. The secret of human participation in analyzing all of them is that the enterprise has changed the original simple imitation manufacturing mode and has taken the initiative to inject traditional cultural elements such as ancient Chinese poetry into traditional ceramic products through creative design

cultural creativity and design services play a self-evident role in the transformation and upgrading of made in China. However, over the years, the development of China's cultural creativity and design services and other related industries has always been in a state of two skins, and the integration progress is slow, which not only makes the development of cultural creativity and design services difficult, but also makes it difficult to improve the added value of the manufacturing industry

the State Council recently issued several opinions on promoting the integrated development of cultural creativity and design services and related industries (hereinafter referred to as the opinions), which clearly stated that it would actively and orderly promote the integrated development of cultural creativity and design services and related industries. Relevant experts said that the introduction of the opinions is conducive to developing an innovative economy, promoting economic restructuring and the transformation of development mode, and accelerating the transformation from made in China to created in China

a world factory lacking creativity

the core of manufacturing industry is design, and the inspiration of design comes from creativity. Due to the lack of creativity and design, made in China can only turn around in the low profit segment of the industrial chain. According to the data released by a US market research company, the global smart shipment reached 1billion units in 2013. It is estimated that at least 60% of the 1billion units have been produced in China

unfortunately, made in China, which has always maintained the dominant position in the manufacturing sector without dispute, has made surprisingly small profits. People eat meat, we eat bones; People eat rice, we eat bran. This is almost a true portrayal of the current position of Chinese manufacturing in the global commercial value chain. Even if there is a large amount of production in the experimental space for adjusting the lifting and lowering of the lower crossbeam, it will not change the fate of small supporting roles

in many other fields, made in China also faces similar embarrassment

according to the monitoring results of the prosperity index report of the clothing industry of China Economic Journal, in the fourth quarter of 2013, the loss of the clothing industry was 14.6%, and the total loss of loss making enterprises reached 860million yuan, an increase of 8.8% year-on-year. Zhanghuaming, the chairman of Zhejiang YAYING Garment Co., Ltd., said with emotion that in the past, people chose clothing more to pursue the use value, but now they begin to pay more and more attention to the cultural creativity behind the clothing, which is the most scarce thing in China's clothing manufacturing industry

in China's proud machine tool industry, the sales profit margin of the metal cutting machine tool industry was only 0.65% in the first 11 months of 2013. Relevant experts of China Machine Tool Industry Association believe that such a profit margin level does not mean that there is a gap between domestic machine tools and foreign products in terms of technological innovation, but that domestic enterprises pay too much attention to manufacturing and functions and lack the idea of integrating creativity and design services, resulting in a certain distance between products and customer needs

the core of manufacturing is design, and the inspiration of design comes from creativity. Pengyi, executive director of the Cultural Industry Research Institute of Renmin University of China, said that due to the lack of creativity and design support, although the manufacturing industry plays a decisive role in China's national economy, made in China can only turn around in the low profit link of the industrial chain, and a large manufacturing country can only become a world factory

only by integrating cultural creativity and design services with related industries can we truly find the golden key to enhance the added value of the industry. Qishuyu, director of the social and cultural teaching and Research Department of the National School of administration, said that in order to change China's status in the middle and low end of the global manufacturing value chain, we must constantly increase cultural added value and scientific and technological content, and move from made in China to created in China

integrated development still needs to be pursued.

the slow progress in the integration and development of cultural creativity and design services with other industries is related to China's current system and mechanism obstacles in talent training, financial support, fiscal and tax systems, etc.

in recent years, China's manufacturing industry has increasingly realized the seriousness of the lack of creativity and design, Technological innovation and creative design are regarded as two wheels from made in China to created in China

the relevant person in charge of the national development and Reform Commission said that China's cultural creativity and design services have run through all fields and industries of the economy and society, showing a trend of multi-directional interaction and integration

it is learned that after the Ministry of industry and information technology and other 11 ministries and commissions jointly issued several guiding opinions on promoting the development of industrial design in 2010, governments and enterprises at all levels have significantly increased their attention to the design service industry, and the industrial design industry has also achieved rapid development. According to statistics, at present, China has more than 2000 industrial design service companies with a certain scale, more than 900 colleges and universities have set up industrial design and related design majors, and more than 30 provinces and cities have formulated relevant optical power thermal analyzers to shine laser light on the surface of nano film materials to promote development policies

Liu Ning, Secretary General of China Industrial Design Association, told us that at present, China's industrial design has gradually changed from the original main product design to a high-end comprehensive service integrating technology, brand, commerce, ecology, humanities, intelligence, information, interaction, new technology and new equipment

however, these changes and progress have not completely changed the reality that made in China still relies on one wheel in general. Emphasizing technology and neglecting creativity; The development concept of emphasizing function and neglecting design has made the transformation and upgrading of China's manufacturing industry stagger

the integration of the creative wheel and related industries is far from being natural. Peng Yi believes that this is related to the lagging development of China's cultural and creative industries and design service industries. Some places want to develop creative industries, but the results are either too shallow and too low; Or rush into mass action and repeat investment at a low level; Or simply imitate the successful models at home and abroad, and have nothing of their own. Such creative industries not only lack the ability of originality, let alone help other industries develop

some experts pointed out that the slow progress in the integration and development of cultural creativity and design services with other industries is also closely related to China's current institutional obstacles in talent training, financial support, fiscal and taxation systems, etc

Cailing, a researcher in the cultural industry of CIC consultant, told that the key to the level and quality of integration development lies in whether the booming situation of cultural and creative industries and design service industries has been formed. However, the development of cultural and creative enterprises often needs a period of incubation. However, some places are eager for quick success and instant benefits, and financial institutions are unwilling to provide loans for creativity, which makes it difficult for many cultural and creative enterprises to grow into towering trees, objectively hindering the integration and development with other industries

key breakthroughs to promote mechanism innovation

the opinions has made important breakthroughs in taxation, land, price, etc. at the same time, it places an important position in strengthening the protection and application of intellectual property rights and other relevant contents to enhance innovation power and strengthen talent training.

Qi Shuyu told that since the Sixth Plenary session of the Seventeenth Central Committee of the Communist Party of China, the objectives, lines and policies for the development of China's cultural industry have been clear, but the corresponding operational There are not many supporting policies that can be implemented, especially the lack of policies on financial and tax guidance for creative production of cultural content and R & D and application of high and new technologies, support for small, medium and micro cultural enterprises, and talent training, which are not conducive to promoting industrial integration and development

the opinions clearly states that by 2020, the leading role of cultural creativity and design services will be strengthened, an all-round, deep-seated and wide-ranging integrated development pattern with related industries will be basically established, and the cultural content of related industries will be significantly increased

Qi Shuyu said that the measures proposed in the opinions have not only strengthened the in-depth implementation of the current policies, but also put forward new targeted measures, especially the important breakthroughs in tax, land, price and other policies for cultural creativity and design services

the relevant person in charge of the national development and Reform Commission told that in the field of creativity and design, human resource development is the fundamental driving force, and the protection and application of intellectual property rights is the fundamental guarantee. Therefore, the opinions put the contents related to enhancing the innovation power, such as strengthening the protection and application of intellectual property rights, and strengthening the training of talents at the top of the policy measures, in order to expand market players, cultivate market demand Specific measures have also been put forward to guide intensive development, implement financial policies and optimize the development environment

for example, in terms of strengthening talent training, the opinions clearly stated that the deduction proportion of the staff education expenditure allowed in the calculation of taxable income should be increased from the current 2.5% of the total wages and salaries to 8% of the total wages and salaries

in terms of fiscal and tax policies, in order to support the development of cultural creativity and design services, the opinions put forward that the pilot of administrative measures for the identification of high-tech enterprises will be carried out in the field of cultural creativity and design services, the content of cultural creativity and design services will be included in the fields of cultural industry support technology, and the cultural creativity and design service enterprises recognized as high-tech enterprises will be subject to corporate income tax at the rate of 15%

in terms of financial policies, financial institutions in the banking industry are encouraged to support the development of small and micro enterprises through cultural creativity and design services. First of all, they should simply handle the equipment according to the guidelines for common faults and maintenance methods of the manhole cover pressure testing machine in the manufacturer's user manual, develop intangible asset pledge and usufruct mortgage loan, and establish a risk compensation mechanism for social capital investment, Encourage various guarantee institutions to provide financing guarantee and re guarantee services

the key to the next step is to implement the policies and measures in the opinions, effectively improve the development level of cultural creativity and design services, better integrate them with relevant industries, and serve the transformation and upgrading of the national economy and society. Qishuyu said. (linhuocan, jileilei)

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